Paid advertising increases name recognition; media relations increases credibility.When people read a story about the excellence of your organizationin a newspaper or see a story praising your company on television, they aremuch more likely to have afavorable opinion of your organization.

Because public relations increases credibility, it helps you attract those whowant the best. When people have heard of you and have a favorableimpression of you, it is easier to attract and hold their attention while youtell your story.

Coverage in important publications or on TV can make your organizationlook much larger than it is. Public relations helps you avoid price competition

If people believe that you are the best, they will understand why it is worth paying your price.

Public relations Planning is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance.

 

public relations Planning is defined as, "The methods and activities employed to establish and promote a favorable relationship with the public. Public relations is promoting good relationships within a company, a group, the press, or the general public

 

Event planning:-

Event planning is the process of planning a festival, ceremony, competition, party, or convention.

Event planning includes budgeting, establishing dates and alternate dates, selecting and reserving the event site, acquiring permits, and coordinating transportation and parking.

Event planning also includes some or all of the following, depending on the event: developing a theme or motif for the event, arranging for speakers and alternate speakers, coordinating location support (such as electricity and other utilities), arranging decor, tables, chairs, tents, event support and security, catering, police, fire, portable toilets, parking, signage, emergency plans, health care professionals, and cleanup.

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Common goals of public relations Pllaning and Events efforts include:

• Motivate new behavior
• Modify negative behavior
• Reinforce existing positive behavior
• The rule of rewards, a principle from psychology, states that people will only do those things for which they feel recognized and rewarded.
• The rule of participation, also based on psychological research, tells us people will only support programs, initiatives, or ideas they believe they had a voice in creating.
• The rule of abuse, an idea with roots in sociology, states that people who believe they have been mistreated by a person or organization must have their feelings acknowledged before they will listen to what the party in question is trying to say.
• The rule of cheerleading, a principle from anthropology, tells the public relations professional that every successful organization has a smaller group within it that must urge the others to succeed.